Promotional Strategy as Maintaining Efforts User Loyalty of Information Services in Library College
نویسندگان
چکیده
منابع مشابه
user-oriented approach in library services re-visited: a link to information literacy
library standardization is mainly concerned with technical services, space and equipments, and information content of library collection with little or no regards to the user. given every country's certain social, economical and cultural conditions, specialized libraries should engage increasingly in developing information literate users on the basis of standards, rather than standardizing tech...
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After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...
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گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
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ژورنال
عنوان ژورنال: Record and Library Journal
سال: 2019
ISSN: 2442-5168
DOI: 10.20473/rlj.v5-i1.2019.33-42